Self-paced AI programme for business
Make AI Pay: Leveraging AI for Business
Turn AI into business results. Find the use cases that matter, build the business case, redesign processes with AI, grow with AI in sales and service, and run a pilot that proves the value. No technical background needed.
Course at a glance
₦150,000 ₦250,000
- 5 modules, about 24 hours in total
- A running case on a Nigerian distribution business
- Five practical tasks on your own work
- No technical background needed
- Self-paced and online, with 6 months of access
- GAA Certificate of Completion
Secure checkout on the GAA Learning Portal.
Programme overview
From AI experiments to AI results
Plenty of businesses are trying AI. Far fewer can point to the money it saves or makes. The gap is rarely the technology. It is picking the right problems, building a sound business case and running a pilot that proves the value before you scale.
Make AI Pay is GAA’s programme for people who have to turn AI into results in their own part of the business. Over five modules you learn how AI-powered businesses work, find and prioritise the use cases that matter, redesign processes to cut time and cost, use AI to serve and grow customers, and design a pilot with clear metrics and an honest view of the risks.
The programme is self-paced and fully online, built around short video lessons, a running case on a Nigerian distribution business, and practical tasks on your own work. You finish with a pilot plan and a five-slide business case you can take to your stakeholders.
What you will learn
How to turn AI into results
Practical tools for choosing, costing and proving AI projects in your business.
- How data, models and decisions fit together in an AI-powered business
- How to map a process and spot where AI can help
- How to score use cases for impact and feasibility
- What AI really costs: tools, data, people and change
- When to build, buy or partner
- How to redesign a process with AI to cut time and cost
- Where simple AI agents fit, and where people must check the work
- How to use AI in customer service, sales and products
- How to design a pilot with clear metrics and return
- How to manage bias, privacy, security and Nigeria's Data Protection Act
Programme objectives
By the end of this programme, you will be able to
01
Understand AI businesses
Explain how AI-powered businesses use data, models and decisions to create value.
02
Pick the right use cases
Find, score and prioritise the AI use cases that matter in your business.
03
Cost it properly
Decide whether to build, buy or partner, and what it will really cost.
04
Redesign the work
Redesign a process with AI to cut time and cost.
05
Grow with AI
Use AI to improve customer service, sales and products.
06
Prove the value
Design a pilot with clear metrics and present the business case.
How the programme works
Practical, case-based and built around your business
Five modules of short video lessons, a running case and practical tasks, studied at your own pace.
Short video lessons
Focused lessons from GAA faculty you can watch around your schedule.
A running case
Follow a Nigerian distribution business as it decides where AI should pay off.
Use-case tools
Simple scoring tools for impact, feasibility, cost and risk.
Tasks on your business
Five practical tasks that build towards your own AI business case.
Optional live clinic
A monthly live session with a GAA facilitator, recorded for everyone.
A plan you can present
Finish with a pilot plan and five-slide business case for your stakeholders.
Curriculum
Programme curriculum
Make AI Pay has 5 modules, about 24 hours in total, each ending with a practical task on your own work.
Module 1: How AI-Powered Businesses Work
| Welcome to Make AI Pay | Lesson |
| The AI factory: data, models and decisions | Video |
| What AI-powered firms do differently | Video |
| Generative and predictive AI | Video |
| Case: the distribution business (Part A) | Case |
| Task 1: Map the data behind a decision | Task |
Module 2: Finding the Right Use Cases
| Mapping a process | Video |
| Scoring impact and feasibility | Video |
| What AI really costs | Video |
| Build, buy or partner | Video |
| Task 2: Your use-case shortlist | Task |
Module 3: AI for Productivity and Operations
| Finding the bottlenecks | Video |
| Generative AI at work | Video |
| Simple agents and human checkpoints | Video |
| Measuring before and after | Video |
| Task 3: Redesign one process | Task |
Module 4: AI for Customers and Growth
| AI in service, sales and marketing | Video |
| AI in products and services | Video |
| Data and learning effects | Video |
| Task 4: Your AI project proposal | Task |
Module 5: From Pilot to Results
| Designing a pilot | Video |
| Metrics and return | Video |
| Managing the risks | Video |
| Scale, change course or stop | Video |
| Final task: pilot plan and business case | Assignment |
What is included
Everything you need to make AI pay
5 modules
About 24 hours of practical teaching from GAA faculty, at your own pace.
A running African case
A Nigerian distribution business deciding where AI should pay off.
No technical background
Built for business people, not engineers. A free AI tool is enough to start.
Learn on any device
Fully online and self-paced, with six months of access.
Tasks on your business
Five practical tasks that build your own AI business case.
GAA Certificate of Completion
A Global Analyst Academy certificate to add to your CV and LinkedIn profile.
Who this programme is for
Built for people who must deliver results with AI
If you are expected to show what AI can do for your part of the business, this programme is for you.
- Functional heads in operations, finance, sales and customer service
- Product, HR and strategy managers
- SME owners and entrepreneurs
- Consultants and analysts who advise clients on AI
- Business analysts and project managers leading AI projects
- Teams preparing an AI business case
Keep growing with GAA
Where this programme can take you next
Make AI Pay is part of GAA’s AI series. Here is where learners often go next.
Platform Power
Take AI from single projects to transforming your whole organisation.
Lead with AI
The leadership essentials: where AI creates value and how to lead your team.
AI Skills Sprint
Help your team build practical AI habits in about five hours.
Training for Your Team
Bring Make AI Pay to your managers, online or in person.
FAQ
Frequently asked questions
What is Make AI Pay?
Make AI Pay: Leveraging AI for Business is a self-paced online programme from Global Analyst Academy. Over five modules it teaches you to find the AI use cases that matter, build the business case, redesign processes with AI, use AI to grow, and run a pilot that proves the value.
Who should take Make AI Pay?
Functional heads, managers, SME owners, consultants and analysts who are expected to show what AI can do for their part of the business.
Do I need a technical background?
No. The programme is built for business people, not engineers. You need access to an AI tool such as ChatGPT, Claude, Gemini or Copilot. A free plan is enough to start.
How long does it take?
About 24 hours across five modules. It is fully self-paced, and you have six months of access from the day you enrol.
How is it different from Lead with AI?
Lead with AI is about how leaders think and decide with AI. Make AI Pay is about the business case: which use cases, what they cost and what they return.
Is there a bundle?
Yes. Make AI Pay is part of the AI Leadership Bundle with Lead with AI and Platform Power. Complete all three to earn the GAA Certificate of Specialisation in AI and Digital Transformation.
Will I get a certificate?
Yes. Complete all lessons and pass all five tasks to receive the GAA Certificate of Completion in Make AI Pay.
Can I enrol my team?
Yes. Visit our corporate training page or contact us to discuss your team’s needs.
Ready to start?
Start making AI pay
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