Self-paced digital marketing and AI programme
Growth Engine: AI and Digital Marketing Strategy
Digital marketing at the level of strategy, with AI used throughout. Plan, win customers across paid, owned and earned media, keep them, and put your budget where it returns most.
Course at a glance
₦150,000 ₦250,000
- 5 modules, about 26 hours in total
- A running case on a Nigerian consumer brand
- Five practical tasks on your own marketing
- Covers search, social, creators and WhatsApp
- Self-paced and online, with 6 months of access
- GAA Certificate of Completion
Secure checkout on the GAA Learning Portal.
Programme overview
Marketing that grows the business, with AI doing the heavy lifting
Customers now find brands through search, social media, WhatsApp, creators and AI assistants. Marketing teams have more channels and more tools than ever, and less certainty about what works. AI can help with every part of the job, but only if it serves a clear strategy.
Growth Engine is GAA’s programme on AI and digital marketing strategy. Over five modules you learn how customers find and buy in the AI era, build a digital marketing plan, win customers across paid, owned and earned media, keep them with personalisation and community, and decide where your budget returns most.
The programme is self-paced and fully online, built around short video lessons, a running case on a Nigerian consumer brand and practical tasks on your own marketing. You finish with a 90-day AI-powered marketing plan with budget and KPIs.
What you will learn
Digital marketing strategy for the AI era
Practical tools for planning, winning and keeping customers, and proving what works.
- How customers now find and buy: search, social, WhatsApp and AI assistants
- Which marketing tasks to automate, assist or keep human
- How to set objectives, audiences, value propositions and KPIs
- How paid, owned and earned media work together
- How to work with creators and influencers
- How to produce content at scale with AI, in your brand's voice
- How to spot churn early and keep customers
- How to personalise with AI, CRM, email and WhatsApp
- How to allocate budget using customer lifetime value
- How to market responsibly: brand safety, copyright, disclosure and NDPA consent
Programme objectives
By the end of this programme, you will be able to
01
Read the new market
Explain how customers now find and buy, and where AI changes marketing.
02
Plan with purpose
Build a digital marketing plan with clear objectives, audiences and metrics.
03
Win customers
Run campaigns across paid, owned and earned media, including creators and WhatsApp.
04
Keep customers
Use personalisation, CRM and community to reduce churn.
05
Spend wisely
Allocate budget using customer lifetime value and measure what works.
06
Market responsibly
Use AI in marketing with brand safety, copyright and data consent in mind.
How the programme works
Strategy first, with AI throughout
Five modules of short video lessons, a running case and practical tasks, studied at your own pace.
Short video lessons
Focused lessons from GAA faculty you can watch around your schedule.
A running case
Follow a Nigerian consumer brand from plan to campaign to retention.
AI marketing tools
Use AI for research, content, personalisation and measurement.
Tasks on your marketing
Five practical tasks that build towards your own 90-day plan.
Optional live clinic
A monthly live session with a GAA facilitator, recorded for everyone.
A plan you can use
Finish with a 90-day AI-powered marketing plan with budget and KPIs.
Curriculum
Programme curriculum
Growth Engine has 5 modules, about 26 hours in total, each ending with a practical task on your own marketing.
Module 1: Marketing in the AI Era
| Welcome to Growth Engine | Lesson |
| How customers now find and buy | Video |
| What has changed for brands | Video |
| Automate, assist or keep human | Video |
| AI for customer research | Video |
| Task 1: Your marketing audit | Task |
Module 2: The Digital Marketing Plan
| Objectives that tie to results | Video |
| Audiences and value propositions | Video |
| The funnel | Video |
| KPIs that matter | Video |
| Task 2: One-page digital marketing plan | Task |
Module 3: Winning Customers
| Paid, owned and earned media | Video |
| Search and social advertising | Video |
| Creators and influencers | Video |
| Content at scale with AI | Video |
| Task 3: Campaign brief and content set | Task |
Module 4: Keeping Customers
| Why customers leave | Video |
| Personalisation with AI and CRM | Video |
| Email and WhatsApp | Video |
| Brand communities | Video |
| Task 4: Retention plan | Task |
Module 5: Budget, Measurement and Responsible Marketing
| Allocating budget | Video |
| Customer lifetime value | Video |
| Measuring with AI | Video |
| Responsible marketing and the NDPA | Video |
| Final task: your 90-day AI marketing plan | Assignment |
What is included
Everything you need to grow with digital marketing and AI
5 modules
About 26 hours of practical teaching from GAA faculty, at your own pace.
A running African case
A Nigerian consumer brand from plan to campaign to retention.
No technical background
Built for marketers and business owners. A free AI tool is enough to start.
Learn on any device
Fully online and self-paced, with six months of access.
Tasks on your marketing
Five practical tasks that build your own 90-day plan.
GAA Certificate of Completion
A Global Analyst Academy certificate to add to your CV and LinkedIn profile.
Who this programme is for
Built for people responsible for growth
If you are responsible for winning and keeping customers, this programme is for you.
- Marketing, brand and communications professionals
- Digital and social media managers
- Sales and growth leads
- SME owners and founders who do their own marketing
- Product and strategy professionals who work with marketing
- Agency professionals advising clients
Keep growing with GAA
Where this programme can take you next
Growth Engine is part of GAA’s AI series. Here is where learners often go next.
Make AI Pay
Build the business case for AI beyond marketing and run a pilot that pays.
AI Skills Sprint
Build practical AI habits for everyday work in about five hours.
Lead with AI
The leadership essentials: where AI creates value and how to lead your team.
Training for Your Team
Bring Growth Engine to your marketing team, online or in person.
FAQ
Frequently asked questions
What is Growth Engine?
Growth Engine: AI and Digital Marketing Strategy is a self-paced online programme from Global Analyst Academy. Over five modules it teaches digital marketing at the level of strategy, with AI used throughout: planning, winning customers, keeping them and spending the budget where it returns most.
Who should take Growth Engine?
Marketing, brand, communications and digital professionals, sales and growth leads, and SME owners and founders who do their own marketing.
Do I need a technical background?
No. You need access to an AI tool such as ChatGPT, Claude, Gemini or Copilot. A free plan is enough to start.
How long does it take?
About 26 hours across five modules. It is fully self-paced, and you have six months of access from the day you enrol.
Does it cover WhatsApp and creators?
Yes. The programme covers search, social media, email, WhatsApp, creators and influencers, and how customers now use AI assistants to find brands.
Will I get a certificate?
Yes. Complete all lessons and pass all five tasks to receive the GAA Certificate of Completion in Growth Engine.
Can I enrol my team?
Yes. Visit our corporate training page or contact us to discuss your team’s needs.
Ready to start?
Start growing with AI
Join marketers and business owners across Africa building growth with digital marketing and AI. Enrol now and start your first module in minutes.