Entry Level Analyst Program (ELAP)

Competencies development program for young professionals


Strategic Thinking and Problem Solving course equips students with essential skills for navigating the complex business landscape. Topics covered include critical attributes of strategic thinkers, problem-solving frameworks, analytical tools (such as PESTEL, SWOT, McKinsey 7S, and BCG Matrix), and real-world case studies. Students learn to define problems accurately, gather data, generate solutions, and evaluate actions. They explore marketing mix strategies and the alignment of organizational elements. By course completion, students gain a strong foundation in strategic thinking, problem-solving, and decision-making, enabling them to analyze business situations effectively and make informed strategic choices.

Additional information


Online Self-Paced


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Program Structure

The program consists of approximately 20 hours of high-impact lectures and resources that can be taken at participants’ pace over 8 weeks without having to worry about clashes in your schedule. You will also have assess to templates and other resources for 6 months.

Modules include:

  • Facts about Data Analytics
  • Data Science – Big Data – Web Analytics
  • Types of Analytics: Descriptive, Diagnostic, Predictive, and Prescriptive
  • Quantitative vs Qualitative Data
  • Information Gathering Process
  • Strategy Formulation
  • Critical attributes of strategic thinkers
  • Problem Solving Frameworks
  • Introduction to analytical frameworks
  • Marketing Mix
  • McKinsey 7S
  • BCG Matrix
  • Case Studies
  • Why everyone must learn public speaking
  • Presentation competency levels
  • Hindrances to effective public speaking
  • Taming Glossophobia
  • Fundamentals of persuasion
  • Exercises
  • Introduction to Basic Accounting
  • Going Concern
  • What makes up the Financial Statements
  • Income and Profit Statement
  • Cashflow Statement
  • Balance Sheet
  • What is Big Data?
  • Characteristics of Big Data
  • Sources of Big Data
  • Challenges of Big Data
  • Big Data Analytics
  • Benefits of Big Data Analytics
  • Case Study: UPS
  • Case Study: Bank of America
  • File hosting tools
  • Communication tools
  • Collaboration tools
  • Presentation tools
  • Project management tools
  • Scheduling tools
  • Why Data Visualization
  • Steps to Visualize Data
  • Data Visualization with Excel
  • Pivot Table
  • AI in Excel
  • Data Visualization with PowerPoint
  • Data Visualization with Power BI
  • Tips on staying relevant
  • Networking
  • Finding Opportunities
  • Capstone Assignment (Required to complete the program)

Who Should Enroll

Fresh Graduates and Graduate Trainees

Understand the world of work, and acquire fundamental skills for career acceleration.

Those Considering
Graduate School

Strengthen your analytical skills before pursuing an MBA or other graduate program.


Develop a data mindset to make more informed business decisions and advance your career.

What You Will Benefit

  • Participants will gain an introduction to business analysis concepts, and be equipped for an Entry Level role with any of the leading firms.
  • Learn about frameworks for developing a research strategy that includes everything from problem definition, instrument design, data collection, data analysis, and decision making.
  • Develop effective marketing strategies and identify sources of competitive advantage through differentiation.
  • Acquire valuable skills and enjoy long term career development support needed to accelerate your career offered to GAA alumni.
  • Understand career progression opportunities across different career paths, and how to narrow down to your specific areas of interest.

Earn Your Certificate

Enroll today to improve your career prospects

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